STARTER JACKETS REQUIRED

Launched Starter “Jackets Required” Campaign with various superstars in Sports including Yasiel Puig, Kevin Love, and Eric Decker.

Website Takeover.

Created various digital assets accross high traffic sports and fashion outlets including SB Nation, Bleacher Report and more.

Story Exclusives.

“Puig nods to his Cuban heritage by pairing white linen pants and a straw fedora with the signature jackets—referencing his long journey and pursuit of the American dream.”
— Complex

Kevin Love.

Launched Kevin Love Jacket Required Campaign immediately following Trade to the Cleveland Cavaliers

VIRAL BILLBOARD STUNT

We launched a giant billboard in the center downtown Cleveland the day after Kevin Love was traded to the Caveliers. The stunt garnered press from Fox Sports, SB Nation, Sports Illustrated, Sporting News, Bleacher Report and more sports media outlets (including a post by Lebron James taking a photo in front of the billboard and posting on instagram).