ACTIVE CASHMERE

Brand Strategy / Campaign Concept / Photoshoot / Video Production / Asset Creation
Innovation + Design = Recreational Living

Luxury cashmere that is water repellent, machine washable and durable, reinventing the way cashmere is utilized and worn.

 

The Brand
Active Cashmere enhances the performance level of cashmere through the application of a unique proprietary technology, while maintaining its utmost quality. A modern aesthetic and refined design approach provides a solution to the fluidity of our newage-lifestyle.

 

Brand Strategy
Created an ethos that is effortless, socially conscious, balanced, and progressive to launch direct to consumer e-commerce targeting a sophisticated man and woman + initiate collaborations with lux brands and retailers alike.

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Lookbook
Clean and minimal product lay flats + on-model views on tonal seamless backdrops that compliment the product and brand color palette

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Ecommerce Website Design

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Starter Jackets Required