STARTER x NASCAR
Starter sponsored Jeffery Earnhardt for Talladega, Daytona 500, Miami Homestead, and more.
360 Campaign / Video Content / Nation Press / Live + Broadcast Brand Awareness /
Urban Outfitters Retail Activation
Respect to a Legend.
Concepted and designed Jeffery’s suit and car as a nod to his legendary grandfather, Dale Earnhardt Sr.
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“I don’t want handouts. I don’t want it to be given to me. I want to earn it.”
— Jeffery Earnhardt
Press Pick up by ESPN Sports writer, Darren Rovell
Urban Outfitters Collaboration
Amplified Starter x Nascar campaign through Urban Outfitters retail activation
